the cud?

so i bought some shorts a while back, they're quite nice,a little nautical, and yes... they are vintage and maybe a little high waisted.
and whilst doing my afternoon wee (4pm on the dot)
i noticed the label.

SUMMER DAIRY
'chew the cud'

where in gods name did these shorts come from?
can i wear them now knowing that they say chew tha cud in the inner lining of the waist band?

its not looking good...